Account Audit and Optimization:

1. Conducted a comprehensive audit of the existing Google Ads account:
   • Identified areas for improvement, including limited results and low-quality keyword scores.
   • Implemented strategic changes to enhance campaign performance.

Tracking Implementation:

1. Addressed tracking issues by setting up both Google Analytics and Google Ads tracking:
   • Now accurately measuring leads generated from organic and paid traffic sources.
   • Improved data-driven decision-making by capturing essential metrics.

Segmented Search Ads:

1. Launched two targeted search ad campaigns to optimize performance:
   • A/B Testing: Created separate ad groups for each of the four product segments offered by the shading company.
   • Continuously monitored and adjusted keyword bids, ad copy, and landing pages to maximize results.

Remarketing Campaigns:

1. Designed a compelling banner from given pictures and video campaign from given footage for remarketing purposes:
   • Site Remarketing: Re-engaged website visitors who had previously shown interest in the shading products.
   • YouTube Remarketing: Reached potential customers on YouTube, reinforcing brand awareness and encouraging conversions.

Branding Video Campaign:

1. Developed a separate video campaign on YouTube to enhance brand visibility:
   • Brand Storytelling: Created engaging video content that highlighted the shading company’s unique value proposition.
   • Targeted Audience: Tailored the campaign to reach relevant audiences interested in home improvement and interior design.

Results Achieved:

• Increased Conversions: By aligning PPC and SEO efforts, we achieved higher conversion rates.
• Cost Savings: Optimized PPC campaigns led to better budget utilization.
• Improved Rankings: SEO improvements resulted in higher search engine rankings.